Losing Belly

Troy, NY (PRWEB) May 1, 2012

Type 2 diabetes, sleep apnea, high cholesterol - these are all health conditions that can be corrected through surgery for weight loss. A new campaign to Ellis bariatric surgery program Medicines developed by healthcare marketing agency Smith & Jones, focuses on overcoming these chronic health problems, rather than placing the burden on the cosmetic benefits of gastric bypass surgery.

Titled Talks Weight Loss Surgery, the campaign features three interviews with bariatric patients: Jeff Cox, Paul Kass, and Kelley Taylor. In their interviews, these patients discuss what led them to a bariatric surgery, his experience with Ellis, and everything they've gained since lost the weight.

Before the procedure I had to cut the grass I would take two and a half to three hours, said Jeff Cox Now I can do it in about an hour because I have more energy .... My life is just so much better than it was.

For Paul Kass, their wives were concerns about their health conditions, including type 2 diabetes, sleep apnea and high blood pressure that motivated him to attend a seminar weight loss Ellis. His health improved immediately after surgery.

With bariatric surgery, I just lost my diabetes on the same day in the hospital, said Paul Kass. A few hours later I was cured. Its made a huge change in me. Im going to be 60 years and I feel like I did when I was 30.

The campaign aims to bariatric surgery demonstrate how Ellis is reinventing health one patient at a time. It is the fourth year of service line for release this year for the hospital system and uses web videos, print ads, banners and search engine marketing.

To learn more about Ellis and his medical weight loss surgery options, and assist the patient interview, visit http://www.ellismedicine.org.

About Ellis Medicine

Ellis Medicine is the sole provider of acute care hospital in Schenectady County, a diverse upstate New York community of 150,000 people located west of the state capital. Ellis operates three main campuses and multiple remote offices and clinics. With more than 600 medical staff members and 3.3000, Ellis Medicine is one of the regions largest employers.

About Smith & Jones

Smith & Jones is an advertising agency and brand strategy with its headquarters in Troy, New York, specializing in marketing to physicians and hospital systems. Since its formation in 1985, the agency has been recognized by national and international advertising awards including One Show, Award Aster Awards and Healthcare Marketing. Learn more at http://www.smithandjones.com.